Take action

Tell the chocolate industry to sweeten up

For most of us, chocolate is a sweet indulgence. But for many cocoa farmers, the reality of the chocolate industry is anything but sweet.

Cadbury New Zealand has announced plans to purchase Fairtrade cocoa from farmers in Ghana for all Dairy Milk chocolate bars by Easter 2010. This is a major win for Fairtrade supporters and will make a real difference to the lives of cocoa farmers in Ghana. These farmers will receive a fair price for their produce, and sufficient income to support their families and communities.

• Email Cadbury to congratulate them and ask them to switch their entire line to Fairtrade
• Email Whittakers to encourage them to follow suit

Cadbury’s decision demonstrates the difference consumers can make when they stand up for what they believe in. It is a real tribute to people like you who support the Fairtrade campaign and have been pushing for change with your consumer decisions and your voice.

• Read our press release on the Cadbury announcement
• Find out how Fairtrade is providing a sweet solution for cocoa farmers.

Choose Fairtrade

There are plenty of ways to support Fairtrade. Making the switch to buying Fairtrade coffee or switching to Fairtrade in your workplace are easy yet effective ways to make a real difference.

• Buy Fairtrade products. Click here to find out where Fairtrade products are sold in New Zealand.
• Ask your local supermarket to stock more Fairtrade products – Click here to get involved in the Check Out Fairtrade campaign
• Promote Fairtrade in your:
  Workplace
  University
  Community

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